About us
Our Vision
Where every woman wields the power to make informed health decisions.
Our Mission
We will champion and deliver evidence-based education, forge powerful partnerships and amplify advocacy efforts, all to ensure that every woman is equipped with the knowledge to confidently navigate her health journey.
Our Values
Inclusivity: We are unwaveringly committed to inclusivity, ensuring all women and transgender individuals, regardless of age or circumstance, find a supportive and welcoming place with us.
Excellence: We relentlessly pursue excellence by fact-checking rigorously, collaborating with top medical professionals, and maintaining transparency to ensure the highest quality information and advocacy.
Integrity: Our foundation is integrity. We take ownership of our actions, openly share our findings, and readily admit mistakes, using them as stepping stones to improve our services for women.
Compassion: Life is messy, and we’re here to provide you with information and unwavering support, embracing life’s complexities without judgment.
WHEN’s Strategic Plan
How We Curate Content at when.org.au
Navigating the complexities of women's health requires not just expertise, but also a fearless commitment to confronting under-discussed issues. Our comprehensive process for content development on www.when.org.au addresses this imperative head-on.
Relevancy: Tuned into Your Life Stages and Concerns
Life-Spectrum Coverage: Whether you're navigating adolescence or the challenges of later life, our content is there for you, addressing issues that many shy away from.
Pulse on National Priorities: We're attuned to Australia's healthcare landscape, which guides our contributions to vital national conversations.
Community Collaboration: This isn't a one-way street. We invite dialogue and co-design, ensuring that our solutions are crafted with your input.
Evidence-Based Insight: Our foundation is science. No fads, no hype—just proven, actionable guidance.
Adaptive Intelligence: We monitor our platform's metrics to better understand your needs, thus refining our offerings continually.
Development: A Multi-Dimensional Approach
Expert Council: Collaboration isn't just a buzzword for us; it's embedded in how we operate. We consult academics, medical professionals, and you—the consumers—to enrich our perspectives.
Learning Adaptability: We're conscious of different learning styles, crafting our content in written, visual, and auditory formats to maximize accessibility.
Health Literacy for All: We take complex medical parlance and translate it into actionable insights, irrespective of your prior knowledge.
Inclusivity in Focus: From medical professionals to the general public, our content caters to a diverse community with equally diverse needs.
Validation: Clinical Governance as Our Gatekeeper
Our Clinical Governance Committee is a multi-disciplinary body of health professionals and LGBTQIA+ experts. They ensure that our content is evidence-based, current, and safe, enabling us to tackle issues others might avoid for fear of controversy.
Review: Iteration and Improvement
We're never static. Internal and external experts frequently review our content to ensure alignment with the latest scientific advancements. Your feedback is also a critical component of this process.
Transparency and Accountability: Non-Negotiables
Our Clinical Governance Committee is your assurance of our accountability. Their diverse expertise reinforces our commitment to a groundbreaking, yet evidence-based approach to women's healthcare.
Your support can help us to make a difference for ALL women.
Video made possible by Caitlin Crean