Our Vision
Where every woman wields the power to make informed health decisions.
Our Mission
We will champion and deliver evidence-based education, forge powerful partnerships and amplify advocacy efforts, all to ensure that every woman is equipped with the knowledge to confidently navigate her health journey.
Our Values
Excellence: We relentlessly pursue excellence by fact-checking rigorously, collaborating with top medical professionals, and maintaining transparency to ensure the highest quality information and advocacy.
Integrity: Our foundation is integrity. We take ownership of our actions, openly share our findings, and readily admit mistakes, using them as stepping stones to improve our services for women.
Compassion: Life is messy, and we’re here to provide you with information and unwavering support, embracing life’s complexities without judgment.
WHEN’s Strategic Plan





How We Curate Content at when.org.au
Relevancy: Tuned into Your Life Stages and Concerns
Development: A Multi-Dimensional Approach
Validation: Clinical Governance as Our Gatekeeper
Review: Iteration and Improvement
We’re never static. Internal and external experts frequently review our content to ensure alignment with the latest scientific advancements. Your feedback is also a critical component of this process.
Transparency and Accountability: Non-Negotiables
Our Clinical Governance Committee is your assurance of our accountability. Their diverse expertise reinforces our commitment to a groundbreaking, yet evidence-based approach to women’s healthcare.
Our DNA
WHEN is a women’s health organisation working to educate all women across Australia to give them the power to make decisions to live and age well through exercise and movement.
Education
Network
Video made possible by Caitlin Crean
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WHEN is a women’s health organisation working to educate all women across Australia to give them the power to make decisions to live and age well through exercise and movement.